|
Chennai
based garment major plans expansion
Sneha
Chrysolite Paul - Chennai
With
a view to garner at least a 10% market share in the next five years,
Chennai based garment major, Natalia is planning on opening 80 outlets
across the country in the next 5 years.
Launched
in the year 2000 Natalia is now a major player in the Chennai garment
market. With a Rs 50-lakh turnover this year, Natalia is looking
up to make at least Rs 600 crore in the next 5 years. When asked
if it was a big leap, Mr G Shankaranarayananand, VP, Natalia asserted
that the market was still vast and a large sector was still untapped.
He added, “After analysing the present market and its response
throughout the country we plan to expand and consolidate by making
our presence felt to the upwardly mobile customers in the B&C
class cities and increasing market share in the A class cities.”
The
price range of Natalia ranges from Rs 825 to 1295 for bottom woven
clothes and Rs 595 to 895 for tops woven clothes. This is comparatively
cheap when compared to Allen Solly’s Rs 875-1220 and Rs 700-1100
respectively in the same segments. At present Natalia has its outlets
at Bangalore, Bhubaneshwar, Chennai and Coimbatore and is also being
retailed through retail MBO’s like Hi-style, Women’s World
and Ebony chain of stores. By the end of this year, Natalia would
be retailed at over 30 outlets both exclusive and Multi Brand (MBO).
|
E-Mail
Print