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DVR exports : A reputed export house prepares to face global competition

Venkat Pulapaka - Hyderabad

The next time your US-returned friend gifts you an attractively designed T-shirt, check the brand. It could be Master Man or Sparkle!

Do you know where these brands are manufactured? Take a guess! In your own posh backyard called Jubilee Hills in Hyderabad. Unbelievable, isn’t it?

With the growing demand for ready-to-wear garments, DVR Exports, led by the enterprising managing director V Sharada, manufactures and sells an innovative and unique range of fabrics in the global market, specially in the US, Saudi Arabia and Singapore.

The company’s internationally reputed range of fabrics and clothes include shirts, T-shirts and ladies wear.

Their global popularity has spurred the company to launch its knitwear range in India as well. Backed by its own designers from its Fashion Designing Institute, the company has been able to produce qualitative knitwear in line with the swift changing world of fashion industry.

Set up in 1999 at Hyderabad, this eco-friendly company quickly developed into a reputed Export House. The company is comparable in terms of quality and technology to organisations based in Bangalore, Mumbai and New Delhi.

However, since this company is not registered with the Apparel Park, established by the AP government, it is not enjoying any of the tax holidays or benefits offered to units registered with the Park.

Despite hardships, the company’s manufacturing units have been able to integrate their processes with modern sophisticated machinery and technology.

Thanks to strict quality controls, the company’s range of products are available in a variety of fabrics like 100% cotton, polynosic, Swiss Gaberdine, Drill, Cotton Plus, Tashamira, Trovin, Khakis and Wrinkle free.

Despite global competition and difficulty in getting skilled employees, the company continuous to sustain because of the continuous in-house training given to its 250-strong manpower.

Since the company’s priority is quality and top-class technology, it is very much prepared to face global competition from 2005 when the union government proposes to liberalise the textile trade.