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Pepe gets blasted.....sand-blasted

E-Tex Staff - Mumbai

Pepe Jeans London, one of the leading denim and casualwear brand, has launched another innovative product range of sandblast denims named “UsedDenimBlaster”. The sandblasted range includes an exciting array of bottoms in a variety of fabrics, washes and cuts, giving a clean, used look. According to Chetan Shah, country head, Pepe Jeans India, “Pepe has the unique distinction of being the first brand to offer truly original sandblasted products since 1993. The new collection offers an exhaustive range of original sandblasted jeans in various washes and fits; from boot-cut, hipsters to streaky denims.” He further adds, “The styling and fabrics have been selected taking into consideration the needs of Pepe’s young customers and as far as fashion is concerned, it is a definite show-stopper.”

The distinct feature of the sandblast process is the manner in which every single pair is sandblasted. The human element ensures that the blast effect is evenly spread which cannot be otherwise achieved by machine blast process. The sandblasted range comprises of bottoms in a wide variety of fabrics, viz pigment padded canvas, corduroy, streaky denims. Pepe’s sandblasted range of denims is in keeping with the fashion trend of plain blasted appearance, and whiskered effect. Pepe’s Spring Summer range of sandblasted denims is available at The Pepe Jeans exclusive stores, Lifestyle, Pantaloons, Piramyd, Shopper’s Stop, Vama, Globus, Westside (Delhi, Nagpur, Kolkata) and other multi-brand outlets across the country.