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Weak
brand image, poor marketing plaguing Indian exports
Agencies
- Chennai
Weak
brand image and poor marketing continues to affect the prospects
of Indian exports to the European Union, a top official of the European
Commission has said.
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BRAND
HAPPENING
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“Indian
companies exporting to the EU need to further improve their brand
image and put more thrust on marketing to increase export volumes”,
Mr Stefano Gatto, counsellor and head, trade and economic affairs,
European Commission, told a Round Table on Business with EU organised
by the Federation of Indian Export Organisations (FIEO) here.
He
stressed on the fact that European importers were highly conscious
of the quality of exports. Besides health and safety standards,
EU countries also measure their imports against social standards
like codes of conduct and ethics, labour conditions and child labour
practices, he pointed out. Mr Gatto offered to help the Indian exporters
by providing information about EU importers, customs tariff structures
for specific products and methods to get products certified under
EU regulations.
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