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ZOD’s
Club has stripes, checks, crushes as members
E-Tex
Staff - Mumbai
Internationally,
stripes and checks have been given a trendy difference by using
them cut on a bias. ZOD! brings to the trendy urban male, diagonals
in checks and stripes in a range for daywear and eveningwear. ZOD!
is the trendy fashionable casual wear brand from the house of Zodiac.
Styled in line with men’s wear across UK and Europe, ZOD! in
the span of a year has become the epitome of internationally styled
men’s shirts. Salman Noorani, MD, Zodiac Clothing Company,
says, "The House of Zodiac is recognised for its product quality
and design strength. Our ability to create fashionable menswear
is reflected in ZOD! winning two awards from the CMAI - Brand Launch
of the Year and Emerging Brand of the Year."
 Adds
Imraan Surve, marketing head, ZOD! "In 2002, with the launch
of the brand, we opened a whole new ‘Club Wear’ segment
in the Indian casual wear market. The new ZOD! collection reiterates
trendy, fashionable shirts for the Indian male who wants to be en
vogue".
The
company has also launched the ZOD! lightweight embellished cotton
and poplin shirts, with surface work in the form of pin tucks, embroideries,
hakobas, dobbies, saddle stitching and crush. Clubs the world over
are seeing more young people taking to the crush look.
The
ZOD crush shirt in seven trendy two-tone colours is chic and trendy
for eveningwear. ZOD crush shirts are crafted using superior technology
to
ensure the crush effect remains intact even after several washes.
The palette comprises plush purples, fresh whites and intense reds.
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