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TENCEL joins hands with Pantaloons for new RTW collection

E-Tex Staff - Mumbai

TENCEL the Internationally acclaimed, hi-fashion fibre, has teamed up with Pantaloons, to present a new ready-to-wear collection in an unusual rendition of Cotton TENCEL for trousers and Poly TENCEL for shirts. TENCEL is designed as an environmentally friendly cellulosic fibre that blends easily with cotton and polyester to produce fabrics that maximise comfort and function.

Commenting on the tie-up with Pantaloons, Prem Sadhwani, country manager, TENCEL India, said, "TENCEL leads today’s generation of new age fashion fibres. It has been our endeavour to bring the latest in fashion to our customers. Therefore, it is but natural that TENCEL blends with Pantaloons, one of the largest retailers in India and renowned for its fashion innovations, to present this unique collection.. for that right attitude and cool appearance. With its exceptional versatility, TENCEL lends a luxurious softness and a distinctive comfort feel to the collection for all day wear."

"Pantaloons is widely recognised as the fashion trendsetter in the country always keen to showcase and present its customers with new looks, styles and innovations in product quality and design. We are constantly pursuing new vistas in technology for enhanced products. Pantaloons strives to be the place where India shops for value. Through our association with TENCEL, Pantaloons has made available a unique collection of superior quality, finish, that is very affordable," added Kishore Biyani, managing director, Pantaloons Ltd.

The collection is attractively priced at Rs 1,095 for trousers and Rs 888 for shirts and is available at all 13 Pantaloons store across the country.