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Pearl Academy and London College of Fashion launch fashion media make up programme, first time in India

E-Tex Staff - Mumbai

The phenomenal growth of media and entertainment sector has created a need for formal training for the make up artists, hitherto employing self-trained professionals. Perceiving the need to have a professional training programme for media make up artists, Pearl Academy of Fashion (PAF) in association with the ‘Developments at the London Institute’ (DALI) and London College of Fashion, UK, is introducing a one-year Diploma programme in Fashion Media Make up and hair styling (FMM) in September 2003. It is the first time that LCF, pioneer in beauty and fashion education worldwide, is assisting an institute in India to offer a course in Fashion Media Make Up and Hairstyling.

PAF is the first institute in the country to offer a specialized internationally validated Media Make Up and Hairstyling programme in India. This initiative assumes significance in light of industry status accorded to the film industry.

According to Mr A K G Nair, executive director, Pearl Academy of Fashion “With the Rs 1000 crore Indian cosmetics industry (including service providers) growing at a healthy rate of 20 per cent per annum; multinational cosmetic giants making significant in-roads into the Indian market; and growing awareness about fashion media make up sector, Indian media has matured to offer phenomenal job opportunities. These factors have enhanced and necessitated the need for a recognised training and education centre offering specialized courses in this sector.”

This programme is aimed to provide intensive conceptual and practical study and training for those aspiring to embark on careers as make up artists in the fashion and media industry including television, theatre and films. Trained professional teachers from London along with specialist faculty from India with relevant industry and academic background, will partake in teaching so as to create parity with global standards. External Examiners from London College of Fashion will ensure that the standards are comparable to similar programmes in reputed Universities abroad.

Cosmetology and the art of make up, has emerged as a highly rewarding and remunerative career. It offers a variety of job options, which are as exciting as they are fulfilling and well paying. Moreover, the job opportunities are constantly expanding due to increasing awareness in beauty and fitness. Factors such as the widespread boom in the audio visual media highlighting the mega beauty pageants and fashion and lifestyle features, combined with an increase in the number of women opting to work outside the home has spurred this industry. The course will hone confidence and skill of the students to take up live-wire projects applicable to the workplace and exhibit professional developments. The modules will include cosmetic technique, make up studies, creative hair styling, visual studies, IT and integrated project, fashion education, creative make up and photographic styling. The London Institute brings together in a single federated structure five of the world’s most famous art and design colleges. Camberwell College of Arts Central Saint Martins College of Art and Design Chelsea College of Art and Design London College of Fashion London College of Printing.