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Tencel, Allen Solly unveil 10th anniversary premium collection

E-Tex Staff - Mumbai

Tencel the internationally acclaimed, new generation, hi-fashion fibre and Allen Solly, India’s premium relaxed workwear brand recently marked their business partnership with the launch of a new product range and technical innovation programme in fabric development, garment processing and garment manufacturing technology.

The benefits of this programme will immediately be shared and presented to customers through their latest upcoming bold festive colour collection - ‘Tencel from Allen Solly -- Workwear for both men and women’. Fabrics used for the collection are a blend of Tencel with polyester, linen, and cotton for a soft, relaxed and comfortable look and feel. Worldover, TENCEL is widely acknowledged as an environmentally friendly cellulosic fibre that blends easily with polyester and cotton to produce fabrics that maximise comfort and function.

This dynamic collection will include textured weaves with interesting patterns like dented self-checks and two tone fil-a-fils with a bright and colourful palette, that is so Allen Solly - the must-have oranges, reds, new age blues and black.

The menswear shirt collection is priced between Rs 999 and Rs 1,299. The womenswear shirt collection is priced at Rs 799 onwards and trouser collection at Rs 1,000 onwards.

Announcing the business partnership, Prem Sadhwani, country manager, Tencel India, said, "Tencel leads today’s generation of new age fashion fibres. It has been our endeavour to constantly innovate, update and introduce the best in fashion trends, styles and colours to our customers. Our business association with Allen Solly is special - this association marks our entry into womenswear in India. Because only Tencel with its exceptional versatility, can lend an enhanced luxurious softness and a distinctive comfort and relaxed feel to the Allen Solly workwear collection for both men and women." "As we celebrate our business partnership with Tencel and focus on bringing new product innovations to our customers, I would also like to acknowledge the synergies that we have enjoyed with Tencel over the years," said Shailesh Chaturvedi, brand director, Allen Solly. "Both are premium brands that enjoy wide international appeal from customers, we share similar values - whether its commitment to product innovation and thereby, the comfort of our garments for our customers or our mutual respect for the environment," he added.

Tencel is a revolutionary cellulosic biodegradable fibre from the UK-based Accordis group. Tencel is identified by its singular softness and luxurious drape. This versatile fabric can be blended equally well with cottons, polyesters and other yarns, as it has the softness of silk, the strength of polyester and high absorbency of cotton. The fibre is made from wood pulp, a natural and renewable raw material that is harvested from managed, sustainable forests.

Tencel opened its liaison office operations in Bangalore for South Asia in the year 2000. Tencel in India also serves as a trend circulation centre for the Indian sub continent, guiding mills on innovations, colour references and new fabric technologies. Besides imparting trade information to its business associates, it also shares its technical expertise in the manufacture of Tencel fabrics and garments with leading textile mills and major garment manufacturing exporters in India, Sri Lanka and Bangladesh. Today, Tencel is one of the few fibre brands that is increasing its presence in global fashion brands like Zara, Banana Republic, Liz Claiborne, Levi’s Nike, Marks & Spencer, Mango, DKNY, Dockers, Perry Ellis, GAP, Next, David Dart, Kate Hill, Democracy, Reunion, Brooks Brothers, J Jill, LL Bean, Bloomingdales, J Crew, etc.