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Arvind Mills arm plans new plant at Bangalore
E-Tex Staff - Ahmedabad
To capture the growing demand for premium and casual
wear dresses and to increase its exports volume further, Arvind Brands, a retail
and 100 per cent subsidiary of Arvind Mills, is setting up one more manufacturing
facility in Bangalore with an estimated investment of Rs 18 crore. The new facility,
coming up at Electronic City in a 100,000 sq ft area, will also take up contract
manufacturing for leading global players once the garment market opens up for
competition in 2005, said Mr Darshan Mehta, president, Arvind Brands.
Speaking to presspersons here recently on the occasion
of launching the sixth franchisee store, Mr Mehta said the new factory, sixth
overall at Bangalore, will have a capacity to manufacture 8000 shirts a day
of all Arvind brands. “Trial production is underway and hope that the facility
will go on stream by end of this year or by January, 2004,” Mr Mehta said.
With the demand for casual and premium wears growing coupled with 300-odd malls
being built up across the country, the chances of more branded and casual wears
penetration is highly lucrative.
“We have proposed to have 11 more owned outlets
across the country in the next few months with an estimated cost of around Rs
7 crore to Rs 8 crore,” Mr Mehta said. Of the overall 60-odd outlets, the
company is owning 25 outlets and the rest through exclusive franchisee route.
With a difficulty in finding good franchisees in India, Arvind Brands has decided
to grow on its own way, he added. On the export front, the company has done
nine per cent of the total sales of Rs 250 crore last year.
“With the SARS and other travel obligations removed
the company hopes to increase its export market share further during the fiscal,”
he said. The total sales is expected to touch Rs 300 crore during the fiscal.
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