Issue dated - 16th October. 2003

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Pep up with Pepe jeans for Autumn Winter 2003

Time for a winter makeover... a Pepe Jeans makeover with the brand’s Autumn Winter Collection 2003.

A cohesive blend of the best cuts, comfortable fabrics and vibrant colours, Pepe’s Autumn Winter collection is a sure metamorphosis of sensuality and style. Mr Chetan Shah, country head, Pepe Jeans London says, "There is no single dominating trend this Autumn Winter, instead this season a host of different looks vie for center stage. But the ‘London look’ is definitely in".

This season’s collection makes a strong colour statement with an eclectic mix of garments, rich with specific techniques, details and trims. London is the inspiration for heritage graphics evident in styles such as ‘Union Jack’, a denim bottom with the sandblasted outline of the Union Jack.

Stripes, checks, badges, rivets and embroideries are a sheer reflection of the Bohemian style of the Portobello area of London. Hand painted linen, structured cotton, flat knits, stretch fleece, Viscose Lycra with striking floral motifs, bell sleeved georgettes and dominating stripes and checks revive the ‘retro look’.

Military inspired pants with feminine treatments are combined with blanket style hand-sewn finishes, soft detailing, and loose pockets. This reinterpretation of military pieces reflects the nostalgic 60’s/70’s west coast Americana feel of this part of the collection.

This season is particularly packed with blossoms of all sorts, from complex and colourful to discreet and diminutive. Delicate and exotic, punched with funky twists rules the fashion circuits this summer. With styles such as Hoxton, Preston, Teddy, Turn and others, one is sure to turn the heat on. With winter comes the gloom to dress in boring woollens. However the varied collection of denim and suede jackets will help add a zing to your winter wardrobe. Pepe’s chic autumn winter collection enthuses fun in dressing up for the season. With its Autumn Winter Collection, Pepe makes a distinct style statement that spells quality.

The ‘Autumn Winter’ collection from Pepe Jeans is available at The Pepe Jeans Exclusive Stores, Lifestyle, Pantaloons, Piramyd, Shoppers’ Stop, Vama, Globus, Westside and other multi-brand outlets across the country. Pepe Jeans London was founded in 1973 in London’s Portobello Road. It is a leading international jeans brand in over 60 markets worldwide. It is constantly creating new innovations and developing new fabrics, finishes and silhouettes.

 


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Gearing up for future contingencies
It is high time that the domestic industry formulate a comprehensive strategy to face the future trade challenges. Producers require to prepare themselves for trade-related contingencies which if not attended properly, may eat into their market share.


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