Issue dated - 16th October. 2003

Home > Fashion Folio > Story

E-Mail || Print

Celebrating a new season in style: Trendy prints from ZOD!

ZOD! brings in the new season with a dazzling array of prints for day and evening wear adding flair to your wardrobe. The new range of prints brings to the fore the brand’s design driven ideology. ZOD! targets the fashionable ’him’ who dresses in international trends to go clubbing in.

ZOD! presents geometric designs in the ‘Shiny Denim with a Lasso print’ adding panache and style in blue, gray and burgundy for Rs 1195. A unique combination of a Dobby fabric with a print for evening wear is available in navy and burgundy for Rs 995. A combination of stripes and prints is seen in the ‘Wall Paper Stripe’ for casual daywear...available in beige and orange hues for Rs 995. A combination of 2 floral prints in a superfine voile fabric with pearl buttons and a 3-button cuff in ‘The Cut & Sew’ patchwork shirt is available in sky and aqua for Rs 1485. Paisley prints in fine cotton for day and evening wear is available in blue and beige for Rs 995.

Mr Salman Noorani, MD, Zodiac Clothing Company (ZCCL) says, "The House of Zodiac is recognised for its unmatched quality, design driven focus and international styling. Due to ZCCL’s ability to control the entire process from design - manufacturing - retail, we are able to create a trendy, fashionable ‘Club Wear’ brand for men and bring the latest designs every season. A reflection of ou success is our winning the CMAI-APEX awards and the EMVIES from The Advertising Club, Mumbai."

Adds Mr Imraan Surve, marketing head - ZOD!, "When we launched ZOD! ‘The Club Wear Collection’, we opened a whole new segment. Our inherent design strength and international exposure ensures collections that reflect the latest styles, cuts, fabrics and colour palettes from across the world."

ZOD! is the trendy, fashionable ‘Club Wear’ brand, from the House of Zodiac. Styled in line with men’s wear across UK and Europe, ZOD! has become the epitome of internationally styled men’s shirts. With its launch, ZOD! opened a new market segment called ‘Club Wear’ in the Indian premium ready-to-wear casual clothing market. ZOD! is the recipient of the Clothing Manufacturers’ Association of India (CMAI) Brand Launch & Emerging Brand of 2002 award in addition to Best Media Strategy of the Year 2002 at the Ad Club EMVIES. Today, ZOD! is available at 250 premium counters across the top 35 cities of India.

 


Edit
Gearing up for future contingencies
It is high time that the domestic industry formulate a comprehensive strategy to face the future trade challenges. Producers require to prepare themselves for trade-related contingencies which if not attended properly, may eat into their market share.


Archives
Subscribe
Customer Service
Feedback
Advertise
About Us

 Network Sites

  Express Computer

  IT People
  Network Magazine
  Business Traveller
  Exp. Hotelier & Caterer
  Exp. Travel & Tourism
  Exp. Pharma Pulse
  Exp. Healthcare Mgmt.
 Group Sites
  ExpressIndia
  Indian Express
  Financial Express

-

Copyright 2000: Indian Express Group (Mumbai, India). All rights reserved throughout the world.
This entire site is compiled in Mumbai by The Business Publications Division of the Indian Express
Group of Newspapers. Please Email our Webmaster for any queries / broken links on this site.