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New interactive fashion awareness from Lenzing
Lenzing Lyocell presents a new fashion CD which depicts all
the natural functions of the fibre itself.
Lenzing has successfully asserted its position as the
world leader in cellulose fibre technology by extending its role in the textile
industry. QISS is the catchword abbreviating the basic attitudes orienting to
the customer who benefits from the most important factors behind Lenzing’s
success, namely quality, innovation, service and sustainibility.
It is difficult to explain complex physiological properties
such as moisture transportation on paper. Lenzing has tried to visualise the
processes involved in a simple way using computer animations- to make these
easier to understand. The complex factors which produce this exceptional fibre
are explained simply and quickly by a new CD from Lenzing - "Natural Intelligence.
The Comfort to Be."
For the first time animations have made it possible
to explain to the end consumer in detail what processes actually happen when
we are wearing a shirt and what effect this has on the well-being of us as individuals.
Separate information terminals are planned for the
retail sector with an interactive CD. It will be possible to rent these from
Lenzing on request. This means that in the future explaining breathing properties
to customers will be easy to understand. The new CD will be presented at the
fabric trade fairs in Paris in autumn for the first time.
Complicated details animated and simplified
The new functional CD from Lenzing explains the natural
functions of Lenzing Lyocell in simple terms. The influence of skin sensory
analysis and moisture absorption on the well-being of the user is explained
in clear and simple terms using different applications such as shirts, blouses,
lingerie and sportswear.
Physiological background - made easy
Good wear comfort is achieved by the following alternating
parameters: the body’s temperature, the climate and clothing. To what extent
heat transportation takes place depends on the one hand on the ambient temperature
and on the other hand on the thermal insulation of the clothing itself, and
this in turn has an effect on the well-being of the individual. Lenzing Lyocell
offers optimum pre-requisites for excellent heat transportation which is demonstrated
on the new animated Lenzing CD using different articles of clothing.
Refreshing and cool in the summer
A Lenzing Lyocell shirt controls the body’s temperature
better than a traditional shirt of cotton. Tests carried out at the Hohenstein
Institute showed that all the well-being factors, such as moisture transportation
and the water absorption capacity, are higher than in cotton.
For example water vapour absorption is up to 130 per
cent higher with Lenzing Lyocell. As a result the fabric feels cool - there
is no unpleasant build-up of heat in the summer.
Smooth surface - good for sensitive skin
When it comes to lingerie, an important fctor for well-being
is the textile’s contact with the skin. Lenzing Lyocell snuggles up to
the skin to perfection thanks to its smooth fibre surfac and high flexibility,
i.e. it does not scratch - you can barely feel the fabric - which makes it ideal
for sensitive skin types.
Dry and warm - even in the cold season
The use of Lenzing Lyocell as a filling fibre in the
clothing sector is new. Until now non-wovens were used at low temperatures for
thermal insulation i.e. following physical exertion the moisture left cools
the body down to a considerable extent. And in this respect Lenzing Lyocell
can offer its assistance. It absorbs the moisture during physical exertion and
releases this again on the outside. This helps us stay warm and dry.
Fabric and product developments will be presented which
demonstrate that moisture absorption and good breathing properties play an enormous
role when it comes to the body’s own performance.
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