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‘There is need to reduce delivery time for garment exports’
Shivanand Shetty, chairman, The Shirt Company
 Faster
delivery schedule and quality output are the key issues to be competitive in
the export market. In India, average delivery time is some where near 60-70
days as compared to 40-50 days for China and other competitors. In order to
address this crucial issue, we at our company, are trying to have our own processing
facility so that a proper time management system can be followed. Depending
upon other’s facility may not allow one to strictly follow the schedules.
Since we already have backward integration in terms of fabric production, we
have managed to reduce our delivery schedule to a large extent. Towards this
end, apparel parks and other similar efforts are certainly called for. Infrastructure
has been a major bottleneck. Moreover, the garment manufacturers are finding
it difficult to adopt themselves as per the code of conducts of different buyers.
Such contingencies are certainly coming in way to greater market access. There
is need to standardise these codes.
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