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Prem Sadhwani joins Lycra
E-Tex Staff ,Mumbai
 Mr
Prem Sadhwani has moved from Tencel to Lycra as manager, marketing communications,
and will be reporting to Mr Satish Khurana, director, Invista operations in
the Indian sub-continent.
Mr Sadhwani’s job profile at Invista is sales and marketing and would include
building co-branding partnerships with retailers and brands, focusing on major
events like Lycra MTV Style Awards and Lycra Images Fashion Awards. His immediate
challenge would be to partner with apparel brands and retailers for in-store
promotions, giving consumers the experience of Lycra. He is also expected to
bring Lycra, Coolmax, Thermolite, Teflon, in a variety of apparel applications
accessible to more consumers through leading Indian and international brands.
With a unique combination of his education in textile chemistry and management
and marketing of textiles, Mr Sadhwani began his career with Arun & Co agents
for Novo Nordisk before joining Tencel in 1997. With the opening of Tencel merchandising
and marketing showroom and operations moving to Bangalore from Mumbai in 2000,
he was promoted as the country manager, supporting South Asian region covering
Sri Lanka and Bangladesh.
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