What
is Silk Mark?
Silk Mark would be a symbol of silk purity. It would be a hallmark for products
made from pure and new silk. Silk Mark logo will be prominently displayed
and affixed to products qualifying certain standards. Authorised users of
Silk Mark would be allowed to use the Silk Mark Logo in the products containing
100% natural silk.
Silk Mark Organization of India (SMOI)
Silk Mark Organization Of India (SMOI), a registered society, sponsored
by the Central Silk Board, ministry of textiles, Govt. of India will operate
the Silk Mark scheme. Silk manufacturers, silk traders of both domestic
and export, companies and corporate bodies of repute can become the members
of the society. Permanent members representing central and state governments
and members elected by the general body, as per the byelaws, constitute
the Committee of Administration (COA) who will manage the affairs of the
Silk Mark Organization.
Who will operate the Silk Mark scheme?
Silk Mark Organization of India (SMOI) will operate the Silk Mark scheme.
Initially, the scheme will be implemented by drafting officials from Central
Silk Board, who have specialized experience in commercialization of silk
technologies and innovative technical consultancies with over fifty years
of expertise in the silk field.
Product coverage
Silk Mark covers all silk products - Primary, intermediate and finished
silk products viz.
1. Raw silk
2. Silk yarns
3. Silk fabrics
4. Silk sarees
5. Silk made-ups
6. Silk garments
7. Silk carpets
What does Silk Mark ensure?
Silk Mark ensures 100% natural silk in all products under a
Silk Mark label. This means that a Silk Mark product contains pure silk
in warp and weft in its base fabric but allowing ornamental zari/thread
work in pallu, body or border as extra warp or weft at loom stage or after
loom. Products with zari used along with warp and/or weft will also qualify
for Silk Marking.
The Silk Mark logo
The Silk Mark logo is a registered trademark under the Trade Mark Authority
of India. The logo is the artistic depiction of silk moth emerging from
its cocoon and transformed from pupae to a butterfly. The logo therefore
represents nature.
Who can become an Authorised User (AU) of Silk Mark?
Silk manufacturers, Wholesalers, Retailers and exporters of repute, who
fulfill certain minimum standards in their raw materials, supply chains
and sourcing of finished or semi-finished products can become an Authorised
User of Silk Mark.
How can you become a bonafide user of Silk Mark?
Anyone who wishes to become a bonafide user of Silk Mark should first become
a member of SMOI. Any member can become an Authorised User by registering
their name and by executing a user agreement with the SMOI. They can use
the SM logo in their business premises for publicity as also in their products
for sale.
Membership/User fee
Members to the SMOI are enrolled on payment of prescribed membership fee
(one time payment) fixed as per different categories of membership. Those
who wish to become an Authorised User of Silk Mark, can register their name
on payment of Registration fee which is renewable every year.
Training of Authorised User (AU)
Two staff members of the Authorised User will be provided training in silk
testing and fibre identification by the respective Regional Centres of SMOI
free of cost. On successful completion of the training, they will be issued
with a Certificate of proficiency in silk testing and fibre identification
and will be designated as Silk Testing Assistants.
Silk Mark Labels
Silk Mark logo in the form of holograms will be printed and supplied to
the Authorised User (AU) along with labels at a nominal cost. The holograms
will be numbered and coded in such a way that every label can be identified
for its AU, the center, the period of use etc. The AU can obtain the labels
through their nearest Regional SM Centers.
Display/publicity
While the responsibility of publicity campaign lies with SMOI, individual
AU can make local publicity about availability of Silk Mark products through
their retail/wholesale outlets. They can also display the Silk Mark logo
in their business premises proclaiming them as the licensed user of SM.
They may consult the Regional SMOI Centers about the depiction of the logo
as per approved specifications.
Consumer complaints
In case of doubt, consumer can test and confirm products
under a Silk Mark label, for purity from the SMOI Centers. In the event
of genuine consumer complaint, the AU is bound to make good of the damages
as per consumer protection law. SMOI will act as a facilitator in such
cases.
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