Grasim unveils two new suiting fabrics

Grasim Suitings has launched two new ranges of suiting fabrics under the brand name Leeds and Venetia to focus on sub-brands. Said Mr S Krishnamoorthy, chief operating officer, Grasim Suitings, “The over-the-counter retail industry has been stagnant with single-digit growth, and Grasim felt the need to develop innovative propositions at affordable rates.” Leeds is a part of Grasim’s ‘Global Wear Collection’ and offers a unique blend of polyester, viscose and wool, priced at Rs 1,500 per metre. Venetia is made of Australian Merino wool and polyester and is priced at Rs 300 a metre. This collection is positioned as ‘Infamously Italian’ suggesting the fashion consciousness of the Godfather era.