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Spykar Style Lab - ‘Do Your Jeans Contest’
E-Tex Staff - Mumbai
Spykar Jeans announced its third annual ‘Spykar Style Lab - Do your jeans
contest’. Entries are invited from youngsters and college students to style
Spykar Jeans, unleashing their creativity and imagination. Contestants would
have to download a form from www.spykar.com. They are required to use any old
pair of jeans, create something new and avant garde with it. Entries can be
sent to the nearest Spykar outlet in their city/town by December 4, 2004.
Twenty-five of the best designs will be selected from these entries and well-known
models will sashay down the ramp in a fashion show in Mumbai sporting these
designs. The three most commercially viable designs would be produced under
the Spykar Jeans label as signature lines of the winners. There will also be
a prize for the most radical design. Speaking about the contest, Mr Sanjay Vakharia,
director, marketing, said, “Spykar Jeans is synonymous with the youth and
thus keeps a track of the latest trends as well as pioneers new trends. Since
Spykar Jeans is into fashion denims and our focus is to bring out the fashion
in today’s youth, we have introduced this concept. We would like to see
how well they experiment with designs and what does fashion actually mean to
them.” Spykar Jeans is planning to go international as well.
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