|
5th Annual Lycra Images Fashion Awards presented to best of the best in retail
Mr Hemchandra Jhaveri, managing director of Madura Garments won the Most Admired
Brand Professional of the year award at the 5th Annual Lycra Images Fashion
Awards (LIFA’05) in Mumbai recently.
Other winners included among others, Mr Kumar Sitaraman, managing director of
Lifestyle International for the most admired retail professional of the year,
and Mr Kishore Biyani, managing director of Pantaloon Retail India Ltd, the
fashion retail visionary of the Year in the Excellence Category.
The LIFA celebrates achievements of fashion and lifestyle brands, retailers
and professionals who have done exceptionally well in the year just gone by
on all deliverables. Over 5,000 brand conscious consumers voted for LIFA’05
to select those who are constantly reinventing themselves to keep pace with
the dynamics of the fashion industry, to remain forerunners in shaping the future
of fashion in India. The awards are in three categories - Consumer Awards (which
have two categories, Achievers’ Choice and Masses Choice), Performance
Awards and Excellence Awards.
“LIFA recognises the true worth of brands and retailers among consumers
as they are based on the verdict of over 5,000 brand conscious consumers, including
some 750 celebrities and achievers who have voted for their most favoured brands,”
Mr Amitabh Taneja, chief convenor of LIFA said.
Mr Shankersinh Vaghela, Union minister for textiles, who presided over the awards
function and gave away the first award - the Most Admired Brand of the Year
Smart Casuals to Color Plus - said, “On the subject of fashion, I can say
that Indian textile exports are going extremely well. In the new situation,
we hope to achieve the $ 50 billion export target in the next five years, from
the present $ 13 billion.” He added, “I also wear Color Plus!”
The glittering awards ceremony, which included performances by Remo Fernandes,
Shekhar Suman and Alisha Chinai, marked the end of Images Fashion Forum 2005
(IFF’05). IFF spokesperson, Meher Castelino said, “The Lycra Images
Fashion Awards, presented at the Images Fashion Forum, are now recognised as
the Oscars of the Indian fashion and retail industry, responsible for promoting
excellence in all aspects of the business of fashion in the country. “In
the last five years, Images Fashion Forum has become a major platform for Indian
and international experts to meet and become a knowledge hub for Indian fashion
and retail companies through a sharing of experiences. This year’s Images
Fashion Forum was bigger in size and scope.”
Achievers’ Choice
Most Admired Brand of the Year Formalwear: Park Avenue
Most Admired Fashion Forward Brand of the Year: Provogue
Most Admired Brand of the Year Activewear: Reebok
Masses Choice
Most Admired Brand of the Year - Shirts: Arrow
Most Admired Brand of the Year - Trousers: Allen Solly
Most Admired Brand of the Year - Jeanswear: Levi’s
Most Admired Brand of the Year - Women’s Wear: Allen Solly
Most Admired Brand of the Year - Kids’ Wear: Gini & Jony
Most Admired Brand of the Year - Footwear: Bata
Most Admired Brand of the Year - Timewear: Titan
Most Admired Brand of the Year - Jewellery: Tanishq
Most Admired Brand of the Year - Innerwear: VIP
Most Admired Brand Shopping Destination of the Year: Shopper’s Stop
Most Admired Private Label of the Year: Bare
Most Admired Star Brand of the Year: John Players
Performance Awards
Most Admired Brand Launch of the Year: Tommy Hilfiger
Most Admired Apparel Company of the Year: Madura Garments
Most Admired Large Format Retail Chain of the Year: Westside
Most Innovative Lycra brand of the Year: Pepe Jeans
|
