Datacolor scores with worldwide textile industry launch in Dubai

Innovative product proves popular with visitors from Guatemala, South Africa, Egypt, UAE, India and Pakistan

As the first edition of Textile Expo Dubai drew to an end, exhibitor Datacolor left the textile machinery showcase with some US$120,000 worth of sales. A leading provider of colour management solutions such as control systems, instruments, software and laboratory equipment, Datacolor sold off one of its new industry products within hours of its world-wide launch in Dubai.

David Hudson, general manager, Datacolor (left) and A V Jayaraman of Euro Jersey, India shake hands after signing a deal made at Textile Expo Dubai.

The new product, a cost-effective conditioning cabinet for colour samples made a big impact on visitors to Textile Expo Dubai and attracted the interest of over 30 textile manufacturers from Guatemala, South Africa, Egypt, the UAE, India and Pakistan.

When the four-day industry showcase drew to an end, the company received five more orders for various other equipment and software products. “We are extremely pleased with the results achieved at Textile Expo Dubai,” said Datacolor UK general manager, David Hudson. “We’re delighted with the platform that has been provided here in Dubai and we’ve had an opportunity to meet industry decision makers who were able to make purchases on the spot.”

Organised by Streamline Marketing in collaboration with UK-based, XPO Events/Turret Group and taking place at Airport Expo Dubai, the new shop window for the region’s textile industry has been launched as manufacturers invest in modernisation to meet the challenge of Chinese competition with the abolition of trade quotas.

Taking advantage of the textile machinery industry’s big players coming together under one roof, Atlas Copco Group chose the event to demonstrate its compressed air solutions specifically designed for the Middle East market where high temperatures and humidity place greater demands on technical equipment. The local Atlas Copco Sales Company, Atlas Copco Services Middle East, based in Bahrain, supplied compressed air for free to the benefit of all exhibitors.

“The Gulf region is becoming widely recognised as an area with great business potential and we expect to see an influx of investment, including direct foreign investment in the textile industry,” said Bengt Kvarnbeck, senior executive vice president of the Atlas Copco group.

The event gathered more than 120 leading textile machinery manufacturers displaying wide range of fabric and textiles machinery at the event, which has attracted a substantial number of trade visitors from major textile producing countries such as India, Pakistan, Iran, Sri Lanka, Bangladesh and Egypt.