Fashion

Swarovski Information Counter: One-stop access for crystal components

Swarovski, the world’s leader in the manufacture of full cut crystal has unveiled the first ever Swarovski Information Counter in the capital’s textile sourcing hub - Nehru Place.

Located at New Delhi’s high-fashion textile retailer HP Singh Agencies Private Limited, the Swarovski Information Counter is set to be a one-stop show for customised crystal solutions, showcasing the entire range of Swarovski crystal components for fashion and accessories. In addition, the counter will also offer design and application support along with price information on customised and standard products that the company has on offer. The counter has been designed keeping in mind the trends for the season and will showcase the novelties and new launches each season based on these trends and will provide detailed trend information for the forthcoming seasons.

Mr Sanjay Sharma, country manager for Swarovski Crystal Components Business (CCB) said, “At Swarovski, we aim to constantly innovate in order to provide our customers with our trademark global standards in quality, innovation and service. For us the focus is always to discern customer requirements and offer proactive solutions at the conceptualising stage itself. The counter will work as a resource centre for the industry to come and review trends and fresh innovations at the planning and conceptualisation of each collection, making crystal an integral part of global as well as local fashion.”

At the Swarovski Information Counter, customers can benefit and get feedback from the sales team within 48 hours on their specific requirements on sizes, product quantity, availability, colour shades and any other specific details or requirements. “This year, we plan to further strengthen our presence and product availability to business partners and customers across the country by opening more such Swarovski Information Counters in major metros,” added Mr Sharma.

The company’s exhaustive product range of multi-faceted crystals is on display at the Swarovski Information Counter. The range on offer includes Swarovski hot-fix crystals, crystal transfers, crystals fabric, crystal buttons, zippers, crystal pearl, fancy stones, jewelry and lighting components across colours, effects and sizes. The counter also showcased different applications for myriad inspiration.