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Formalwear
attracts exporters
The Indian readymade garment (RMG) sector is moving towards
value-added apparel, and corporate wear is one such segment
which can command good margins. However, the Indian RMG exporters
are still to gear up to move into this segment, which has
immense market potential.
Meeting
consumer expectations in garment business
Gone are the days when the consumer wanted garments to meet
just his basic needs, or when he wanted to make such purchases
only on some festive occasions or special occasions. The modern
day consumer, particularly in large cities and abroad buy
garments to satisfy his fashion needs which are not restricted
to such specific occasions.
Generational
analysis: Insight into consumer behaviours
This article focuses on comparing three generations - Generation
X, the Baby Boomers, and the Silent Generation - with respect
to how their attitudes toward apparel shopping have changed
from a decade ago.
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