Interior Lifestyle USA to be launched in cooperation with World Market Center

Excitement is building as the entire American Decorative Industry prepares for the grand opening of the World Market Center SM on July 25 in Las Vegas. In cooperation with the Las Vegas Market, Messe Frankfurt, Inc is finalizing plans for Interior Lifestyle - a high-end presentation of innovative, stylish home textile and home accent companies. The trade event and trend presentation will feature highlights from the acclaimed Heimtextil and Ambiente trade shows held annually in Frankfurt, Germany. The new event will be hosted in conjunction with the inaugural Las Vegas Market on July 26-29, 2005, and will take place at the Las Vegas Convention Center concurrent with the World Market Center temporary exhibits and the AWFS Fair (Association of Woodworking & Furnishings Suppliers). Some of America's most recognized labels in the high-end market, including Legacy, Peacock Alley and SDH will participate in the inaugural edition of Interior Lifestyle, which provides the exclusive, luxury market with a new forum to present products in an attractive, cost-effective format.

Many more top quality companies continue to register and are expected to show their best lines at the upcoming Interior Lifestyle USA. In addition to the exciting, fashionable companies that will be participating, Messe Frankfurt is also presenting some spectacular special feature areas. A central element of these presentations will be the highly acclaimed Heimtextil Trend Pavilion. Also presented will be the International Design Plus and Talent Show developed by the Ambiente team. For a comprehensive insight into the trends and designs 'Made in Europe', Messe Frankfurt is bringing the top events from its Frankfurt trade fairs to Las Vegas.

Heimtextil: Trend Pavilion

The Heimtextil Trend Pavilion was an overwhelming success in Germany earlier this year. The current trend is called 'Longing for home' and develops last season's theme 'Contrast in Harmony' - a return to quality, high standards, peace and harmony.

In four impressive scenes, presented as a stage set, star designer Gunnar Frank portrays a living feel for interior textile design: 'My Lady' and 'Aristocrat' embody a higher style with a noble aura - 'Rebel' and 'Smart Girl' are young, dynamic and humorous in their presentation.

The Trend Pavilion provides the color samples and popular ornamentation of the coming season. "In the future, our houses will be more beautiful", emphasizes Gunnar Frank, "they will become more colorful and gain their own identity." His vision unites a retrospective of the past with the vital rhythms of the present, thus developing the trend of the future. The Trend Show will be produced on an impressive 8,000 square feet area featuring the four trend worlds.