Heimtextil Rossija 2005: The show continues to expand

Heimtextil Rossija, the Russian international trade fair for home textiles, floor coverings and interior furnishings, will take place in Moscow for the seventh time in the modern exhibition centre Crocus Expo from September 21-24, 2005 at the height of the home textile buying season, offering a strong marketing platform for professionals. In 2005, the Russian fair for home textiles will, once again, be held together with the world-renowned consumer goods fairs: Ambiente Rossija and Christmasworld Rossija. Thus, exhibitors and visitors have the chance to profit from the overlaps between the different segments.

Over 12,000 visitors attended last year’s four-day show and 434 highly satisfied companies exhibited in the above events. That is the main reason why Messe Frankfurt has decided to enlarge the fairs, and in 2005 Heimtextil Rossija will occupy hall 4, the largest hall with over 11,048 sq meters. Ambiente Rossija, together with Christmasworld Rossija, will take place in hall 3, which has over 8,811 sq meters. “For the 2005 show, we expect no less than 500 exhibitors from different countries around the world and about 15,000 visitors,” commented Mr. Udo Schuertzmann, general manager of Messe Frankfurt RUS, “we will put all our effort and experience into making a highly professional show. Thanks to the successful cooperation with Crocus Expo, we are going to forge deeper into Russia’s exhibition market and organize more textile fairs, including Interstoff Rossija (international trade fair for apparel fabrics and accessories) and Techtextil Rossija (international trade fair for technical textiles, nonwovens and protective clothing) both of which will take place from September 7-9, 2005”.

Moscow is a center of decision making not only for international companies, but for Russians as well. Greater Moscow is a very dense economic area and, as a result, it is an ideal test and entry market for foreign businesses in their search for successful business partnerships and in-house manufacturing or production. In terms of purchasing power, Greater Moscow offers a continuously growing local market of around 17 millions inhabitants with an above-average monthly household income of 500 euros, as opposed to the country average of 150 euros (official figures).